Your information
Privacy and cookie policy
Last updated:
This policy explains how Be More Studio Ltd (“Be More Studio”, “we”, “us”) collects and uses your personal information when you visit bemorestudio.co.uk, contact us, book a class or buy a membership. It also explains the cookies we use and your rights under UK data protection law (the UK GDPR and the Data Protection Act 2018).
1. Who we are
Be More Studio Ltd is the controller of your personal information.
- Company number: 11337231
- Registered office: 514 London Road, Cheam, Sutton, England, SM3 8HW
- Studio: 514 London Road, Cheam, Sutton SM3 8HW
- Email: [email protected]
- Phone: 020 8641 0985
- ICO registration number:
If you have any questions about this policy or your information, contact us using the details above.
2. What we collect and why
2.1 Enquiries
When you contact us by email, phone, WhatsApp or a form on our website (including our Contact page enquiry form), we collect your name, email address, phone number (optional) and your message. We use this to reply to your enquiry and, if you ask, to tell you about classes and memberships.
Lawful basis: our legitimate interests in responding to people who contact us, or steps you ask us to take before you join (contract).
Please do not include health or medical information in website forms. If we need health information to keep you safe in class, we will ask for it separately during onboarding (see section 2.5).
2.2 Newsletter sign-up
If you sign up to our newsletter, we collect your email address and use it to send you news, offers and tips from the studio. You can unsubscribe at any time using the link in every email, or by contacting us.
Lawful basis: your consent.
Newsletter sign-ups are stored in LeadDec (built on HighLevel), which we also use to send the newsletter. You can sign up from the footer of this website.
2.3 LeadDec forms, offers and memberships (including payments)
Some of our forms, offer pages, booking pages and membership sign-ups are provided by LeadDec, a platform built on HighLevel. They appear on pages at go.bemorestudio.co.uk and link.leaddec.com, or are embedded in our site. Depending on the form, we collect your name, email address, phone number, the service or offer you are interested in, and your booking or membership details. We use this to respond to you, to arrange calls and bookings, to manage your membership, and to send you information you have asked for (for example a free e-book).
Payments are taken by Stripe. Your card details are entered directly with Stripe and are not stored by us. Stripe processes payment information under its own privacy policy, and may use it to prevent fraud.
Lawful basis: contract (to provide the membership or service you buy). Our legitimate interests (to follow up enquiries and run our business). Consent, where you opt in to marketing messages by email, SMS or WhatsApp.
2.4 Class bookings and member accounts (Teamup)
We use Teamup to manage class timetables, bookings, class packs, gift cards and member accounts. Our Join, Shop, Memberships and Timetable pages embed Teamup. When you create an account or book, Teamup collects on our behalf your name, contact details, date of birth, booking history, membership and payment status, and any other details we ask for when you join.
Lawful basis: contract (to provide your bookings and membership) and legal obligation (for example keeping financial records).
2.5 Health information
Some of our services, such as pregnancy, postnatal and menopause training, Reformer Pilates and personal training, involve information about your health. Health information is a “special category” of personal data and needs extra protection. We collect it only through our member onboarding health questionnaire in Teamup, and never through the forms on this website. We use it only so our coaches can keep you safe and adapt your training. Only the coaches who need it can see it.
The following consent wording is added to that questionnaire: “I explicitly consent to Be More Studio North Cheam collecting, storing and using the health information I provide to assess my suitability for exercise and adapt my training. I understand that I can withdraw this consent at any time by emailing [email protected].”
Lawful basis: . You can withdraw your consent at any time, but we may then be unable to offer some services safely.
2.6 Photos, videos and reviews
From time to time we take photos and videos in class for marketing, and we publish member testimonials. We always ask first, as set out in our Terms & Conditions. Tell us at the time, or later, if you do not want to be included or want something removed.
Lawful basis: your consent.
2.7 Website analytics (Google Analytics 4), only if you accept
If you click Accept on our cookie banner, we use Google Analytics 4 to understand how visitors use our site, for example which pages are visited and how people find us. This uses cookies (see section 8). Google Analytics does not run, and its cookies are not set, unless you accept. You can change your choice at any time using the cookie settings link on our website.
Lawful basis: your consent.
2.8 Embedded content (YouTube, Google Maps and booking widgets)
Some pages include videos from YouTube, a map from Google Maps and booking widgets from LeadDec and Teamup. When these load, the provider may receive your IP address and device information, and may set its own cookies. These only load after you agree to embedded content in our cookie settings, or click to load them. YouTube videos use YouTube’s privacy-enhanced (youtube-nocookie.com) mode.
2.9 Website security and hosting
Our website is hosted on Cloudflare Pages. Cloudflare processes IP addresses and request details to deliver the website and protect it against attacks, and keeps short-lived logs for security and troubleshooting.
Lawful basis: our legitimate interests in keeping our website and your information secure.
3. Who we share your information with
We do not sell your personal information. We share it only with service providers who help us run the studio and process it on our instructions:
- Cloudflare: website hosting and security.
- Hostinger: our email accounts (Titan Email).
- LeadDec / HighLevel: forms, offer pages, bookings, memberships and messages.
- Stripe: card payments.
- Teamup: class bookings and member accounts.
- Google: Google Analytics (only with your consent), YouTube and Google Maps embeds.
We may also share information if the law requires it, or to protect the safety of our members and staff.
4. International transfers
Some of our providers (for example HighLevel, Stripe, Google and Cloudflare) are based in, or process data in, the United States or other countries outside the UK. Where this happens, we rely on the safeguards UK law provides, such as UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework where the provider is certified) or the ICO’s International Data Transfer Agreement or Addendum.
5. How long we keep your information
- Enquiries that do not lead to membership: 12 months after our last contact.
- Member and booking records: for as long as you are a member, then 6 years for legal, insurance and accounting purposes.
- Health questionnaires: stay attached to the member account.
- Payment and financial records: 6 years from the end of the financial year they relate to (HMRC requirement).
- Newsletter list: until you unsubscribe. We do not remove inactive contacts after a set time – you need to unsubscribe.
- Photos and videos: until you ask us to remove them, or .
- Google Analytics data: 14 months (the retention setting in our Google Analytics account).
6. Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information;
- ask us to restrict how we use your information;
- object to our use of your information where we rely on legitimate interests, and object at any time to direct marketing;
- ask for information you gave us to be transferred to you or another organisation (data portability);
- withdraw your consent at any time, where we rely on consent. This does not affect anything we did before you withdrew it.
To use any of these rights, email [email protected] or call 020 8641 0985. We will respond within one month. There is normally no charge.
7. Complaints
If you are unhappy with how we have handled your information, please contact us first and we will try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator:
- Website: ico.org.uk/make-a-complaint
- Helpline: 0303 123 1113
8. Cookies
Cookies are small files stored on your device. We use strictly necessary cookies to make the website work and remember your cookie choice. We use analytics cookies only if you click Accept. If you click Reject, no analytics cookies are set. You can change your mind at any time using the cookie settings link on our website, or by deleting cookies in your browser.
| Cookie | Set by | Purpose | Type | Expires |
|---|---|---|---|---|
| bms-consent-v1 (stored in your browser’s local storage, not a cookie) | bemorestudio.co.uk | Remembers your cookie and embedded content choices | Strictly necessary | Until you change your choice or clear your browser data (we ask again after 12 months) |
| _ga | Google Analytics | Distinguishes visitors for statistics | Analytics (only if you accept) | 2 years |
| _ga_533ZEMFBM8 | Google Analytics | Keeps track of your visit (session state) | Analytics (only if you accept) | 2 years |
| YouTube cookies (e.g. YSC, VISITOR_INFO1_LIVE) | youtube.com | Set by YouTube when its video player loads, e.g. to count views and remember player settings | Third party | Session to about 6 months |
| Google Maps cookies (e.g. NID) | google.com | Set by Google when the map on our Contact page loads | Third party | About 6 months |
| LeadDec / HighLevel and Stripe cookies | link.leaddec.com, go.bemorestudio.co.uk, stripe.com | Make booking widgets, forms and secure payments work, and help prevent fraud | Third party (necessary for those services) | |
| Teamup cookies | Teamup | Make the booking and member account widget work | Third party (necessary for that service) |
Third-party cookies are controlled by those companies. See their privacy policies for details.
9. Changes to this policy
We may update this policy from time to time, for example when we change the services we use. The latest version will always be on this page, with the date it was last updated.